Custom Grill Grate Project for The Wilson Group – Where Function Meets Brand Identity

At HollyFab, metal fabrication is more than just cutting and welding — it’s about helping our clients bring bold, original ideas to life. One of our favorite recent projects involved a collaboration with The Wilson Group, who came to us with a vision: create a custom metal grill grate that was not only functional but also personalized with a distinctive branded design.

The request? A fully usable grill grate featuring the custom-cut words "King’s Hawaiian Kona Big Wave." It was a unique blend of branding and utility — and we were all in.

Understanding the Project Vision

From the start, The Wilson Group was clear about what they wanted: something sturdy, high-quality, and event-ready. The grill grate would be used during company cookouts and promotional events, so it needed to look great, perform reliably, and hold up to frequent use.

But most importantly, it had to stand out. By integrating the phrase "King’s Hawaiian Kona Big Wave" directly into the metal grate, the goal was to add a custom touch that would spark conversation, turn heads, and align perfectly with the breezy, island-inspired branding behind it.

Fabrication Process: Built to Perform and Impress

We began the process by carefully selecting a premium-grade metal that could handle direct heat, repeated use, and still clean up easily after every grilling session. Durability and food safety were top priorities.

Next came the design phase. Using precision CNC cutting equipment, we cut the custom text into the grate, ensuring the lettering was not only crisp and accurate, but also allowed for proper airflow and heat distribution while grilling. Every edge was finished cleanly, and the entire piece was designed to be easily removable and washable, making it ideal for both function and presentation.

The end product was more than just a grill accessory — it was a statement piece. It’s a perfect blend of custom fabrication, brand representation, and utility.

Why This Project Stands Out

This project was special because it brought together everything we love about what we do:

• Creativity: The idea of branding a grill grate with custom-cut lettering is both unconventional and exciting.
• Precision: The design demanded exactness to ensure both safety and legibility.
• Functionality: At the end of the day, it still had to work flawlessly as a grill grate — and it does.

For us, projects like this reflect the true potential of custom fabrication. Whether it’s a branded piece for a corporate event, a personalized gift, or a one-of-a-kind industrial part, we have the tools and expertise to make it happen.

Ready for Your Own Custom Project?

We’re proud of the work we did with The Wilson Group, and even more excited about the possibilities ahead. If you’ve got a creative idea — whether it’s for branding, function, or a bit of both — we’re ready to help you bring it to life with quality craftsmanship and attention to detail.

Let’s build something that works and stands out.



Contact us today to get started on your next custom metal fabrication project.